Conventions of a contemporary music video

Performance Based: Artists or band who appears in their video, e.g.

• JLS
• Artic Monkey
• Tulisa
• Rihanna
• Beyonce

Narrative music video: Storyline is evident.

Abstract music video: Creative, artist music video by Radiohead.

• Most videos are however a combination of both performance and narrative in a traditional sense.
• Music videos often have the artist performance with some visual storyline interwoven.

N.B: Live performance based are traditionally a bad idea and the synchronisation becomes a real problem.

The best way to make a music video - Tips

a) Either, make it completely abstract with no performances.

                                      or

b) If you are going to have performance - have an artist mime the song in at least 5 times well-li, different locations.

• Make sure they mime the song start to finish.
• Take the 5 separate scene sequences and assemble them on the 5 different timelines on adobe premier.