Analyse of 2 Game Pro-mo's

Max Payne 2 Official TV Commercial

• Opening sequence = medium close up of a man side on with two guns.
• Fade in and out to bullets shooting through the air.

Elements of a film:

• fim titles
• best elements of the action sequence
• release date
• previous makers announced
• key demographic = young males
• incidental music
• matrix start = slow motion bullets
• chizzled character

Analysis of Katy Perry 'Wide Awake'

· The wide shot of the artists at the beginning of the video shows the use of voyeurism as the artist is shown both on and off screen.

· Intertexutual references from this clip, we see the artist on pink clouds which is also seen in her other video 'California Girls', making it associated with all her videos.

· This mid shot also uses voyeurism as she looks at herself in the mirror. There are also lots of close ups of the artists. Pink is a main colour used in this part to aim at its target audience, females.

· A close up of the artist is used so we can clearly see her facial expressions. In this shot, we can see the lighting is quite dark, which contracts to the upbeat pop music in the video.

· The relationship between the lyrics and visuals in the part of the clip could be amplified when she says 'i'm wide awake'.

· This tracking shot of the artist holding a lantern is similar to the fairy tale snow white, this could have symbolise the link between one of the characters from the film. Again, the video looks quite gloomy which contradicts the stereotypical themes of pop music videos.

· Again this close up is similar to the snow white fairy tale where the wicked witch pulls the apple from the tree, this could show she is representing that character by following the same characteristics or trying to subvert through the visuals.

· This low angle shot allows us to see what is in the background and also the characters actions. The music and visuals have no link and therefore contradict each other.

· This wide angle shot has no link with the lyrics but has many intertexuals references to Katy Perry's videos, such as the bright colours and flowers.

· This part of the clip opposites the beginning of the clip where as she now represents snow white in a fairy tale world.

· This over the shoulder shot shows us to see a clear understanding of the other characters face. The colours in this part represent a typical pop music video because of the contracts of bright colours.

· The last shot shown is a low angle shot of Katy Perry performing live. There are several music preforming live. There are several music preferences throughout the video. The last show shows the ending of the video, and the start of 'California girls'.

This is the life

Camera Angles

• Opening shot → establishing shot → in the kitchen
• Close up → mom → emotions → match on action
• Hand held shot → make it realistic
• Over the shoulder shot
• Close up → dad → emotions
• Medium close up of dad → barrier between dad and son & symbolise jail?
• Low angle → camera on desk → patrol officer

Mise en Scene

• Morning → lighting → props = dressing gown, cereal box, getting ready for school etc.
• props → shopping trolly = a distraction to cheer her brother up and to say sorry for being late.
• Rubbish on the streets → deprived area.
• Working class → eating dinner in front of the t.v on their laps not in the dining room.
• Room in the university → meant to be the police station? → stationary and a schedule implies office.

Sound

• incidental music → guitar and violin = relaxing → slow tempo → fades in and out.
• Dialogue.
• Ambient souds → traffick, etc.

Editing

• Slow and fast cuts betwee each screen shot and scene.
• Seamless editing → girl turning up with the trolly = cuts to them running across the brin with the boy inside the trolly.

Objective of the story

Possible objectives
= The young boy trying to reconnect with his father after many years in prison.
= Craigs past? Autobiography? Connection with the character dean?

The Codes and Conventions of Films

How to structure a short film

• When writing a short film the way it is structured is different to a feature film.
• For many short films the structure is the most important thing in helping the film to work properly and do what the film maker has intended the film to do.

What kind of movie do you want to make?

• Experimental
• Genre

Length

•  This is more important when thinking about your plot and structure as more can be done with more time. Typical short films are between 4 and 10 minutes, can be no longer than 30 minutes as everything about this is classed as a feature.

Plot

• Not a complete plot like in a feature film, short films tend to be snap shot of the characters lives.
• Beginning and end, short films tend to throw the audience into the action, many have no need for an explanation in the lead up to a setting.
• No need for a character arc and development as there tends to be no time to explain. Again a snap shot.
• Think of a world, a character and a problem. The world works better if it is a familiar setting.

Overall

Think that many short films can not be translated into longer features due to their structure.


Research

Use existing short films for inspiration, not only in plot but also in structure and different ideas to conventional longer format films.